Expect to hear a lot about 4K television from Sony at January's International CES show in Las Vegas.
The company will make existing and new 4K products the central theme of its presentation at the event as it gears up for a major push of the technology in 2014, Phil Molyneux, president of Sony Electronics, told reporters in a briefing in San Francisco on Sunday.
"We're the only company in the world that allows you to shoot 4K content, edit it on our computers, play it back on our 4K TVs via HDMI," he said. "We've built that eco-system out together with Vegas Pro so that people can come to Sony and have that unique experience."
Sony is the only consumer electronics company to touch so many areas of the broadcast, movie and TV content chain. Through Sony Pictures it makes movies, its television arm produces several popular TV shows, it produces video hardware from professional through consumer for capturing content, and sells the televisions used to watch it.
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