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Social media has invaded every aspect of our lives, and in 2013 that fact became more apparent than ever. Have a problem with a company? Tweet at them to solve it. See a billboard on your commute to work? Note the Facebook logo in the lower corner. Beyoncé announces the biggest album of the year where? On Instagram, of course.
Social media isn't disappearing anytime soon, but the rules are still being written and it's anyone's guess as to where we go from this point. Here are the biggest social media triumphs and downfalls of the year.
The hits
Twitter's latest app update made it easier for new users to navigate.
Twitter goes public: The top social media story of the year was, without a doubt, Twitter going public. The microblogging service grew from a silly status updater favored by tech-industry insiders to a "global town square" used to foment revolution and report news. (Though silly status updates still abound.) Now it's a publicly traded company expected to return value to shareholders. To make that happen, Twitter needs more users—and therefore more eyeballs on its ads—so its staff is working to make the service and app more user-friendly. Inline images, swipeable timelines, and improvements to the private-message system are designed to bring people in and help them discover reasons to stay.
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