TechHive: Sprint quietly kills One Up, introduces the not-a-misprint "Framily Plan"

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thumbnail Sprint quietly kills One Up, introduces the not-a-misprint "Framily Plan"
Jan 13th 2014, 17:32, by Evan Dashevsky

If you didn't hear about Sprint's recent announcements at CES, it's understandable: The press was busy covering AT&T's secret plan to destroy net neutrality and gloriously potty-mouthed T-Mobile CEO John Legere's promise to pay off early termination fees. But in an ever-so-quiet move, Big Green decided to kill its barely three-month-old One Up trade-in plan and introduce a Friends and Family plan that the company has the gall to actually name "Sprint Framily Plan."

But before we jump into the surreal world of Sprint's branding decisions, let's take a moment to remember One Up.

One Up, now down

One Up was Sprint's trade-in plan designed to compete with T-Mobile Jump, AT&T Next, and Verizon Edge. When we ran through the numbers, One Up was actually a pretty good deal. But all that that has been rendered moot as the company quietly retired the program last week.

Customers who signed up for One Up will still receive a $15 monthly discount on the Unlimited, My Way, or My All-in plan (but not if they switch to the new Framily plan, which we will detail below). The discounts will be suspended once customers upgrade or migrate plans.

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