Sony's new streaming video service, due to launch in the U.S. later this year, isn't intended as a direct competitor to cable television, CEO Kaz Hirai said Tuesday.
The service, which was unveiled earlier in the day during a keynote speech at the International CES expo, will combine live television with a large library of on-demand content and will initially be delivered through Sony networked devices such as PlayStation consoles.
"It's trying to bring a new experience of TV viewing that combines live television but makes it seamless so you're also accessing other streamed content as well," Hirai said during a briefing with reporters. "We always talk about it as an industry, but we've never brought it all together, and I think we have the opportunity to do something very unique."
Sony didn't divulge many details of the planned service.
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