Google's increasing use of users' personal data in its services may in the future extend to Maps, where users could see more customized, individual views.
Google executives said Tuesday that, in the future, what you see could be based on your previous history on Google services, taking into account the places you've previously reviewed or searched for, restaurants your friends have liked, or whether your history reveals that you are a baseball fan.
Google Maps is already used to provide directions for a specific query, but one day it could also give a wider range of recommendations for other places to check out—places that Google thinks you would like based on data.
Those are just some of the big ideas that Google has for its Maps application. It's all part of an ambitious plan to incorporate lots more contextual data into the software, so that Google can highlight certain places more than others, if it thinks they're more relevant to the user.
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