TechHive: Weeding out fake reviews online takes care, incentive

TechHive TechHive helps you find your tech sweet spot. We guide you to products you'll love and show you how to get the most out of them.

Compare Hotels Find great prices for amazing hotels wherever your next destination may be. It's simple to search 100+ sites at once! From our sponsors

Weeding out fake reviews online takes care, incentive Oct 26th 2013, 21:05, by Mike Elgan, Computerworld Taiwan's Fair Trade Commission this week fined Korean conglomerate Samsung $340,000 for "astroturfing." Specifically, the Taiwanese FTC said Samsung paid two "marketing firms" more than $100,000 to hire people to "highlight the shortcomings of competing products," engage in the "disinfection of negative news about Samsung products," positively review Samsung products and, (in a bizarre turn of phrase), do "palindromic Samsung product marketing," whatever that means. Wait, what's 'astroturfing'? Samsung was fined for paying a "large number of hired writers and designated employees" to post comments in online forums praising Samsung and criticizing competitors. Astroturf is a brand of fake grass; "astroturfing" is a reference to a fake "grass-roots" movement. To read this article in full or to leave a comment, please click here Media files: internet_keyboard-100042718-small.jpg

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions

• Tweet
• Share
• Share
• Share
• Share

Sign up here with your email