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Microsoft's decision to post websites of popular brands as Windows Phone "apps" appears to be slowly backfiring, as several "WinApps" have vanished from Microsoft's app store.
Atari, Cars.com, and Southwest Airlines all appear to have pulled their listings from the site, possibly over copyright issues.
As of Tuesday morning, Cars.com was included in the WebApps list. By Tuesday afternoon, it had vanished.
Microsoft had originally launched a subset of its Windows Phone store dedicated to WebApps, which were simply "apps" that directed the user to the brand's website. At press time, there were 42 WebApps within the Windows Store, including Blockbuster, J.Crew, Jiffy Lube, Lowes, TMZ, and Variety.com. The idea, according to ZDNet, was that Microsoft 'hope[d] that usage of the Web App will encourage the [website owner] to publish its own native app."
Ironically, Apple pursued a similar strategy in the early days of the iTunes App Store, working with partners to develop "apps" that were little more than redirects to the partner company's website. But Apple worked hand-in-hand with its partners to make that happen.
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