Consumers appear more willing to use a self-driving car from a leading technology company, such as Google, over an auto manufacturer like Ford or Toyota, according to a new study.
The study, titled Self-Driving Cars: Are we ready?, was conducted by KPMG LLP. It found that Google is the brand most associated with self-driving cars and that technology companies in general scored highest in confidence among consumers in the focus groups.
"As cars evolve to become more highly complex computers that provide mobility, it's not far-fetched to imagine a day where our next cars are purchased from high-tech companies," said Gary Silberg, national automotive industry leader for KPMG and author of the report. "We believe that self-driving cars will be profoundly disruptive to the traditional automotive ecosystem."
KPMG stated that by 2019, the technology for self-driving cars (also known as autonomous vehicles) would be available as upgrade packages on new cars, and that by 2025, there would be sufficient built-in and after-market penetration to support self-driving software applications.
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