TechHive: True colors come first for Samsung's new smartphone camera tech

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thumbnail True colors come first for Samsung's new smartphone camera tech
Sep 24th 2013, 13:44, by Mikael Ricknäs, IDG News Service

Want to take a smartphone picture with high color fidelity even in poor light? Samsung Electronics has developed a new technology that it claims will deliver just that.

This year has seen smartphone vendors put their cameras front and center in their efforts to make their products stand out from the crowd. Two camps have formed, with HTC and Apple sticking with lower pixel counts, while Nokia has launched the 41-megapixel Lumia 1020 and Sony the Xperia Z1 with a 21-megapixel camera.

So far Samsung has sat in the middle: its Galaxy S4 has a 13-megapixel camera. But the development of the Isocell technology shows that Samsung may be leaning toward the HTC and Apple camp: the first implementation of its new Isocell technology uses only 8 megapixels.

The quality of an image sensor is determined by the amount of light that is accurately captured by the individual pixels, according to Samsung. To improve color reproduction, the new Isocell technology uses a physical barrier between neighboring pixels, it said.

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