With the tap of a button on any of the new Kindle Fire HDX tablets, Amazon promises that a frustrated user can get free tech support and tips from a live agent via video, hopefully within 15 seconds.
The function, called the "Mayday button," allows an Amazon expert to appear in video on the screen of the Fire HDX and "co-pilot you through any feature by drawing on your screen, walking you through how do something yourself, or doing it for you," said Amazon.com CEO Jeff Bezos.
Amazon announced the new 7-inch and 8.9-inch Kindle Fire HDX tablets on Wednesday. The smaller tablet will go on sale Oct. 18 for $229 and larger on Nov. 7 for $379.
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