TechHive: @Horse_ebooks punks the Internet, is really a human being

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@Horse_ebooks punks the Internet, is really a human being Sep 24th 2013, 18:29, by Caitlin McGarry @Horse_ebooks was a spam Twitter feed with the soul of a poet that amassed a huge following. Then it ceased being spam and turned into a real art project, which debuted at a New York City gallery on Tuesday. The exhibition ended years of speculation: Who was behind @Horse_ebooks? The answer turned out to be Buzzfeed creative director Jacob Bakkila. The account wasn't an artistic endeavor from the beginning—it really did start as spam intended to sell equestrian-related e-books. There were some skeptics who knew all along that Horse_ebooks was a human, though Gawker's 2012 hunt for a Russian programmer turned out to be something of a wild goose chase—the programmer did create the account, but turned it over to Bakkila in 2011. Then the fun began. Bakkila continued to tweet as if he was a spambot, but there was a subtle shift. @Horse_ebooks became more philosophical than a sales pitch. To read this article in full or to leave a comment, please click here Media files: horse_ebook-100055589-small.jpg

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