In a concerted effort to combat the Canon-Nikon DSLR juggernaut on the consumer market, Sony has released a pair of mirrorless interchangeable lens cameras—the Alpha 3000 and the NEX-5T—specifically for the step-up consumer and advanced photo crowd. Both are midlevel models, loaded with features for hobbyist shooters, at competitive prices.
In recent years, the general public has gravitated mostly to smartphones and occasionally to entry level point-and-shoot cameras to capture images on the go. But enthusiasts still pine for compact, lightweight cameras that will yield better image quality and offer more control over their shots—note the enduring popularity of sub-$600 models like the Canon Rebel T3i and Nikon D3100.
Sony has positioned the new Alpha 3000 to compete directly for this class of photographers, while the NEX-5T is additionally designed with entry-level or advanced DSLR users in mind, who seek to eliminate the bulk and weight of a mirrored camera, or who desire a second, lighter camera for everyday shooting.
Sony has equipped both cameras with E-mount lenses, broadening the lens collection for both the Alpha and the NEX lines as well as other Sony cameras. Both have APS-C sized sensors, as do most entry-level DSLRs.
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