The prices for 4K or "Ultra HD" televisions are still very expensive, but they're less so than they were a month ago, at least for models from Sony and Samsung.
For 65-inch 4K TVs, Samsung's asking price recently fell from $7500 to $6000 (for the 4K TV shown above), while Sony cut its price from $7000 to $5500. For 55-inch models, Samsung dropped the price from $5500 to $4500, and Sony's prices fell from $5000 to $4000.
The price cuts, first spotted by Twice, are available through Sony's and Samsung's respective websites, and through Amazon. LG, which also offers 4K TVs, is still seeking higher prices for its 55-inch and 65-inch models.
4K TVs started out much more expensive than their predecessors, largely because television makers were only selling larger-screen models at high premiums. Samsung, for instance, sells an 85-inch Ultra HD TV for $40000, while LG charges $17000 for its 84-inch Ultra HD television.
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