The Digital Advertising Alliance (DAA), a coalition of leading advertising trade groups and companies from a variety of industries that has been advancing a self-regulatory approach to online privacy, is rolling out a set of principles to cover the mobile Web.
Formed in 2010, the DAA has pushed the Advertising Option icon to sites across the Web. That icon, which today garners some 1 trillion impressions a month, invites consumers to click to learn about the various companies involved in serving the ad, what information is being collected and how they can limit it.
Protecting mobile users
Now, with smartphones becoming the device of choice for many users to access the Web, the group is planning to bring a similar set of guidelines to the mobile world.
"What we're hoping to do is basically bring that kind of transparency, that kind of control, over to the mobile Web and the mobile app environment," Lou Mastria, managing director of the DAA, said in an interview with CIO.com.
To read this article in full or to leave a comment, please click here
ConversionConversion EmoticonEmoticon