TechHive: Mayer moves Yahoo further away from search with new content push

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Mayer moves Yahoo further away from search with new content push Jan 8th 2014, 01:08, by Caitlin McGarry LAS VEGAS— Forget search. The future of Yahoo is content. Yahoo's loss to Google in the search engine wars was already quite evident before the 2014 International CES, but CEO Marissa Mayer revealed a new focus for the company during her Tuesday keynote at the tech trade show. "A comment theme is us simplifying our business," Mayer (shown above) said at the show. "Fundamentally when you look at Yahoo it's about four core areas: search, communications, digital magazines, and video. These are four things people do as part of their daily habits." Mayer made a slew of announcements about new Yahoo products tied those core areas. In the process she answered a few questions like: Why on earth did the company hire TV anchor Katie Couric and former New York Times technology columnist David Pogue? James Niccolai, IDG News Service Marissa Mayer, right, greets Katie Couric onstage at CES 2014. To read this article in full or to leave a comment, please click here Media files: marissa_mayer_primary-100224157-small.png

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