TechHive: California crop circle was Nvidia marketing stunt

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California crop circle was Nvidia marketing stunt Jan 6th 2014, 21:34, by Martyn Williams An elaborate crop circle that appeared last week in a grain field in California was a stunt by chip-maker Nvidia. "This is a confession," said Jen Hsun Huang, CEO of Nvidia during a news conference in Las Vegas on Sunday, before he explained how his company came to create the circle in a field of barley near the town of Salinas. It was linked, he said, to his company's latest processor for mobile devices, the Tegra K1. Huang had minutes earlier introduced the chip, which packs 192 cores—individual processing engines that handle complex mathematical calculations needed for 3-D modeling, simulations and computer gaming. Photo: Martyn Williams Nvidia CEO Jen Hsun Huang confesses a California crop circle was a marketing stunt. To read this article in full or to leave a comment, please click here Media files: nvidia_crop_circle-100223780-small.png

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