With the look of Google Plus and Facebook-like elements, a new social network named "Syme" feels as cozy as a well-worn shoe.
But beneath the familiar veneer, it's quite different. Syme encrypts all content, such as status updates, photos and files, so that only people invited to a group can view it. Syme, which hosts the content on its Canada-based servers, says it can't read it.
"The overarching goal of Syme is to make encryption accessible and easy to use for people who aren't geeks or aren't hackers or who aren't cryptography experts," said co-founder Jonathan Hershon.
Hershon is part of a bright trio who have self-funded Syme's development while working out of their homes and studying at McGill University in Montreal. Hershon is studying psychology, Louis-Antoine Mullie is a medical student with a strong technology background, and Christophe Marois, who works on the user interface, studies music.
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