TechHive: HTC still struggles financially as year's end looms

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HTC still struggles financially as year's end looms Oct 4th 2013, 19:15, by Florence Ion In spite of favorable reviews for the One handset and the myriad of television ads currently making the rounds, things still aren't looking up for HTC. Bloomberg reports that the company just recently announced a posted net loss of about $101 million—that's roughly $58 million more than analysts projected earlier this year. It looks like even a cameo from Robert Downey, Jr. isn't enough to put the Taiwan-based smartphone manufacturer back on the map. "HTC needs to figure out if it just wants to focus on the high-end market or the mid- to low-end segment," an analyst told Bloomberg. Robert Downey, Jr. for HTC The company also can't afford to make any more unprofitable business ventures, like the HTC First. The Facebook-endorsed phone was meant for the low-end market, but the company eventually stopped sellingit due to poor sales. To read this article in full or to leave a comment, please click here Media files: htc-logo-100045203-small.jpg

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