Twitter's initial public offering is official as of Thursday, which means Wall Street investors and tech journalists are collectively losing their minds from all the excitement. The IPO doesn't mean much for Twitter's 215 million+ monthly active users, except that Twitter needs you to survive—and it's a little worried that you might move on.
The S-1 form Twitter filed with the Securities and Exchange Commission is a long slog filled with fascinating tidbits the social network has never before disclosed. You're obviously not going to read the whole thing, so we plucked the 10 most interesting facts from what is perhaps the first SEC filing to contain tweets.
Slow growth
Last December, Twitter was ecstatic: The social network now had 200 million monthly active users. But in six months, that number didn't move that much. As of June 30, Twitter had 218.3 million monthly active users. For comparison, Twitter's active users jumped from 151.4 million to 200 million from June to December 2012. In its IPO filing, Twitter said it expects user growth to slow, so it will have to boost engagement with ads to continue to make money. Twitter relies on a pay-for-performance business model, so if you don't click on those promoted tweets, Twitter gets nada.
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