Qualcomm on Wednesday announced the Qualcomm Toq, a smartwatch that the company will release in the fourth quarter to provide a focal point for the technologies and services that the company is developing.
Some of thise services were on display at the Qualcomm Uplinq conference in San Diego on Wednesday, including AllPlay, a streaming music service with Rhapsody that will compete with Apple's AirPlay and the recently announced Spotify Connect.
Qualcomm chief exective Paul Jacobs also announced a partnership with the Miami Dolphins football team, who will use Qualcomm's "Gimbal" technology to make apps location-aware, and push deals and additional content to fans when they wander in range. The company also showed off a new capability in its existing augmented-reality technology, known as Vuforia, which can import actual objects into an augmented reality environment.
It's all part of what Jacobs called the "digital sixth sense," the first nstantiatins of which are the sort of digital personal assistants like Siri or Google Now. "This is just the start of stuff that's going to come," he said.
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