TechHive: Microsoft takes aim at Google with Nokia's mapping products

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thumbnail Microsoft takes aim at Google with Nokia's mapping products
Sep 3rd 2013, 21:20, by Zach Miners, IDG News Service

Microsoft wants to build a better mobile phone through its acquisition of Nokia's mobile phone business. One way it hopes to do that? By improving its maps applications to better compete against Google's.

"An effective alternative to Google," and "more than one digital map of the world" is needed, Microsoft said in a presentation on the strategic rationale for the deal, which was posted to the company's website.

Microsoft will acquire several new mapping and location services as part of its acquisition of Nokia's Devices & Services business, announced Tuesday.

Nokia maps

Chief among them are Nokia's HERE Drive, HERE Maps (shown above) and HERE Transit. All three were designed to help people travel more efficiently and reduce carbon emissions in the process.

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