Netflix is making another big push into personalization for streaming users with a new "watch it later" queue that automatically sorts titles based on your viewing preferences. The new feature, called "My List," is rolling out to all users worldwide over the next two weeks. My List will sit in the top row of your Netflix home screen, pushing the top 10 suggested titles section one row down.
My List is only available on Netflix.com for now, but will roll out to mobile apps and third-party devices in the coming months.
The new feature replaces the current "Instant Queue" option—a holdover from Netflix's DVD-by-mail service that never really caught hold with streaming-only users. Unlike Instant Queue, My List ranks the movies and TV shows you save based on what Netflix thinks you're most likely to want to watch first.
Good-bye Instant Queue
Netflix's "My List" in action. (Click to enlarge.)
The current Instant Queue, by comparison, lists items based on when you've added them to your list, with newly queued items at the bottom. The end result with Instant Queue is a long list of titles to watch, with the more interesting videos towards the bottom of the list.
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