Bogus cruise offers, diet pitches from hacked domains, and the use of over-the-top services to foil spam fighters have been some of the top trends in SMS junk messaging thus far this year.
As the summer heated up, SMS spam related to warm weather began to clog texting channels, according to Cloudmark's Global Messaging Threat Report for the year's second calendar quarter.
SMS spam with a summer motif appears to have peaked just before the end of June when more than 20 percent of all junk texts contained subjects from free cruises to the Bahamas to dieting tips to fill a wild bikini, Cloudmark reported.
"There's a standard hook to these campaigns," Cloudmark Threat Researcher Andrew Conway said in an interview. "It's free stuff."
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