This is largely because the market is dominated by two platforms: Android, which is seen as an unsecure malware magnet, and iOS, which comes from a firm that has never learned to spell "IT." In fact, Apple's biggest failures were Lisa and the Apple Server, both created on Steve Jobs' watch (Lisa was even his product, initially) and both targeted at the IT market.
While phones and tablets are largely a consumer play, they are increasingly being used for business. Even in a BYOD world, IT still has a great deal of say about the hardware connected to its networks and services. As we start 2013, and as RIM brings out its next-generation products, the company will stand alone as the only mobile solutions provider focused on IT first and the needs of users later.
RIM will still need corporate and consumer users, but given the threats the company faces, this differentiator could drive the back into market. Let's look at a few other reasons why.
Apple's Flaws: Siri, iCloud Disappoint
Apple's success is partially due to the fact that users have largely ignored the problems with their products, while Apple has been incredibly effective in making those products seem trivial. However, MobileMe was terrible, and iCloud is only marginally better. Both were critical to strong integration with Microsoft Exchange-which is a typical user requirement when tied to phone use for work.
If Apple users start looking at the faults in their devices—particularly in areas such as mail integration, where RIM is strong—the stage is set for a strong backlash favoring RIM.
Android's Flaws: Security, Poor Mail Support
News: Over Half of Android Devices Have Unpatched Vulnerabilities, Report Says
RIM, like Apple and Microsoft, operates in a way that promotes apps that people buy and focuses on making products secure. As a result, BlackBerry devices are likely to be favored by those abandoning Android.
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