Target said Monday it will invest $5 million in a multi-year campaign to educate the public on the dangers of scams, after the company disclosed that up to 110 million people may have been affected by a data breach at the retailer's U.S. stores.
The company, under pressure from various quarters including some state attorneys general, has also unveiled the details of a free credit monitoring and identity theft protection for one year for all Target customers who have shopped in its U.S. stores.
Target is facing a public-relations crisis, and the proposed investment in cybersecurity education is likely designed to mute criticism.
It said it had hired Experian to provide its ProtectMyID credit monitoring and identity theft protection product. Customers have to sign up to receive an activation code for the facility at creditmonitoring.target.com. by April 23 and redeem the codes by April 30.
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