TechHive: The empire strikes first: AT&T will pay T-Mo customers--just T-Mo customers--to switch

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The empire strikes first: AT&T will pay T-Mo customers--just T-Mo customers--to switch Jan 3rd 2014, 16:10, by Evan Dashevsky Over the past month, T-Mobile's tweetery CEO, John Legere has taunted @ATT with vague threats to "transform the wireless industry" via a new chapter in the company's "Uncarrier" strategy to be unveiled at next week's CES expo. Less than a week until #CES. Who's counting down with me besides @ATT ?#uncarrier4 http://t.co/bBsZw4XBe2 — John Legere (@JohnLegere) January 3, 2014 Rumors are that T-Mo will announce a new program in which the company will attempt to lure other carriers' customers by paying them cash to cover the early termination fees when they jump over to Team Magenta. Well, AT&T—long the victim of Legere's public social media ridicule—has launched a limited preemptive first strike. To read this article in full or to leave a comment, please click here Media files: att-100031566-small.png

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