LAS VEGAS—Asus is finally bringing a smartphone to the U.S. market, making good on a promise that Chairman Jonney Shih told me directly last July.
American customers won't be getting anything close to a prosaic design. Working exclusively with AT&T, Asus' first U.S. market handset is the PadFone X, a 5-inch, Android 4.4, LTE smartphone that docks inside a 9-inch tablet.
The phone is all brains. The dock is all body. Just look at the photo above. The picture says it all.
Asus, ever the innovator in quirky mobile formfactors, released its first PadFone in 2011. In July 2013, Shih told me the PadFone has been warmly embraced in Asian markets (Asus is based in Taiwan), and that "a lot of the U.S., including the enthusiast, love the PadFone concept." It will be difficult for the PadFone X to make a significant dent in a U.S. smartphone market dominated by Apple and Samsung, but Asus does have mobile brand recognition care of the Nexus 7 tablet, and the company has never shied away from experimentation—in either product design or new market exploration.
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