Microsoft now has 200,000 apps available for download in the Windows Phone Store, the company said. But before congratulating Microsoft on hitting this milestone, try this exercise: Name ten.
Maybe you can. But Microsoft still struggles to put high-quality, popular, and unique apps in front of its mobile audience, even though the company dedicated a recent blog post to suggesting ideas to drive user downloads, and increase both user engagement and the geographic reach of the apps themselves.
In June 2012, Microsoft's Windows Phone Store crossed the 100,000-app mark for Windows Phone, demonstrating that app developers continue to believe in the power of Windows Phone. Todd Brix, the general manager of the Windows Store, noted the new milestone: "The current holiday shopping season and all the great promotions are just underway, and we're already seeing momentum build with the Store surpassing 12 million transactions per day and Windows Phone Store surpassing 200,000 apps," he wrote.
Microsoft also has established an industry-leading 51 connections with carriers, allowing users to bill their apps through their wireless bill, rather than typing in a credit card.
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