The classic iOS game Cut the Rope got a long awaited sequel on Thursday with the launch of Cut the Rope 2: Om Nom's Unexpected Adventure. In its first proper sequel since the original hit the App Store in 2010, developer ZeptoLab introduces new challenges to this staple physics-based puzzler.
"With Cut the Rope 2, we've focused on creating a game experience that would feel almost like an interactive cartoon, with the lively and diverse animations, rich sounds, and unexpected gameplay situations," says Semyon Voinov, Creative Director and Co-Founder of ZeptoLab.
Though we've seen Cut the Rope spinoffs—like Cut the Rope: Time Travel and Cut the Rope: Experiments—this is the first with significantly different graphics and new characters. For this special launch, ZeptoLab used some guerrilla marketing techniques both inside and outside the Cut the Rope world. Back in November, Cut the Rope's main character Om Nom went missing from the original Cut the Rope game: Players were instead greeted by spiders—Om Nom's nemesis—when they tried to play a level. "Where's Om Nom?" posters were also seen all around San Francisco's South of Market neighborhood for a few months prior.
Though a little gimmicky, I have to admit that it worked. These techniques generated a bit of buzz for an older iOS game that was past its prime, and I found myself wondering what Om Nom would be up to in the next version, revisiting older levels that I hadn't played in months in the meantime. So far, I've found its continuation to be full of fresh ideas that are bringing this old favorite back to life.
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