When mobile users now look up terms on their Android phone or tablet, the search returns will—in addition to all the bounty of info on the web—include links directly to content to in-app content. So why is this important?
What this means for you—Android device owner—basically is that the apps on your phone are now searchable. You may never need to access a "webpage" on your device ever again.
The direct-to-app links appear when Android users look up terms through Google Search, Google Now, or Chrome apps. For example, if you were to search "The Hunger Games," in addition to all the normal Panem-related hoopla around the web, users will also find links that would send them directly to the Hunger Games entry on their IMDB or Flixster apps.
Users must be signed into their Google accounts so the search knows what apps are on the device.
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