Sports fans aren't exactly clamoring for a special social network of their own, which is why SportStream created a platform that culled the best sports voices from all your social streams. Facebook took notice of SportStream, and as part of its push to surface better content, came calling. The social network announced Tuesday that SportStream has joined its team.
Teams like the Florida Gators used SportStream's platform to embed curated social feeds on their own sites.
People talk about sports on Facebook constantly. The Super Bowl was the network's most-discussed topic in the U.S. this year. SportStream's algorithms found and filtered sports conversations happening on Facebook, Twitter, and Instagram and offered up curated streams that sports teams could embed on their own sites. That's where the stars aligned: Facebook also likes to find and serve up content for media partners to embed.
Facebook is striving to find a balance between safeguarding the private information its users want to share with just their friends and surfacing the public conversations people are having about hot topics. It's the latter that Facebook has to work on to keep Twitter from becoming the default framework for public discussion.
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