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Does the world need another music streaming service? Beats seems to think so. Purveyors of those nigh ubiquitous colorful headphones, the company has announced a release date for their upcoming subscription service: January 2014. The news came from the personal blog of Beats Music CEO Ian Rogers, who explains that the service (originally expected to launch sometime this year) has been operating in an internal private beta with unnamed, notable music lovers. Last year, Nine Inch Nails' Trent Reznor told Pitchfork he was among those early beta testers, and praised the fledgling service's ability to intelligently curate music for the listener, and help potential subscribers discover new tunes.
Discovery is a tricky problem for music distribution sites. Pandora uses the familiar radio model, with stations that select tracks based on their relation to an artist or song of your choosing. Spotify relies on the power of social networking, with friends and strangers sharing playlists to clue you in to what you should be listening to. Beats' algorithm-driven recommendation system is supposed to be akin to "having your own guy when you go into the record store," aware of your tastes, but also pulling in suggestions from music connoisseurs.
Without any sort of demonstration of how the tech works this all sounds a bit too mystical to me. But Beats Music still has the potential to be a great thing for the already crowded streaming music market.
Spotify could pay artists more with a larger subscriber base, but a rival streaming service could swoop in and offer more cash outright.
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