TechHive: AT&T tries to stave off T-Mobile, offers new no-contract service plans

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thumbnail AT&T tries to stave off T-Mobile, offers new no-contract service plans
Dec 5th 2013, 17:38, by Evan Dashevsky

AT&T's new Mobile Share Value plan offers unlimited text and talk and allows customers to sign-up for the plan without an annual service contract. Sound familiar?

The plan will be available to smartphone customers for $45 per month and will offer unlimited talk and text plus 300 MB of data (additional data plans are available at undisclosed prices—we've reached out to AT&T for more deets). Customers can add additional smartphones to the plan for an extra $25 per month or $10 per tablet.

Users with basic phones can get on the same plan for only $40 per month plus $20 for each additional phone.

The new Mobile Share Value plan directly competes with T-Mobile's $50 per month individual Simple Choice Plan which offers unlimited talk and text along with 500 MB of data. Simple Choice users can add another line to the plan for $30 per month and $10 per line for each additional line after that. T-Mobile's plan also comes attached to their much-ballyhooed free international roaming.

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