TechCrunch » Mobile: Virtual Piggy, A Paypal For Minors, Rebrands As Oink After It Buys Domain From Kevin Rose's Milk

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thumbnail Virtual Piggy, A Paypal For Minors, Rebrands As Oink After It Buys Domain From Kevin Rose's Milk
Dec 4th 2013, 15:01, by Ingrid Lunden

Screen Shot 2013-12-04 at 14.57.09Oink -- a user-review app created by Kevin Rose's startup lab Milk before Milk was acquired by Google and Rose later joined Google Ventures -- never made it past its six-month birthday, but today the name and domain at least are getting another lease of youthful life. Virtual Piggy, a payments service aimed at minors (COPPA-compliant, with parental controls and an educational bent) is today rebranding as Oink after buying the domain, trademarks and social marks from Milk (not Google) for $57,500.

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