At a press event today in New York City, Instagram founder Kevin Systrom announced that the photo- and video-sharing app is used by half of its users use the app every day.
Back in September, the company told the Wall Street Journal it had more than 150 million monthly active users (a gain of 128 million from Instagram’s user base at the time of its acquisition by Facebook a year earlier). Assuming that number is still accurate, that means more than 75 million Instagrammers use the app every day.
That’s pretty impressive, but Facebook says it saw 727 million daily active users in September.
Of course, sharing usage stats at the press event was just the lead up to a product announcement — Instagram Direct, which offers private photo-sharing and messaging.
To learn more about Instagram’s announcement, check out all of our coverage here.
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