TechHive: Netflix introduces a unified, cinematic TV interface

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thumbnail Netflix introduces a unified, cinematic TV interface
Nov 13th 2013, 14:34, by Ian Paul

The great thing about Netflix streaming is it's available on a ridonkulously wide spectrum of hardware. Unfortunately, there are also as many different Netflix interfaces as there are devices.

Netflix plans to rectify that problem with a new interface set to start rolling out Wednesday. The new Netflix UI will unify the service's look across multiple devices, including the PlayStation 3, PlayStation 4, Xbox 360, Roku 3, and newer Smart TVs and Blu-ray players.

The new Netflix aesthetic focuses on creating a richer visual experience, simplifying search, and having shorter descriptions for series and movies.

Netflix says its new look has been in the works for the past 18 months and was created for the big screen—the company describes the design aesthetic for the UI as "cinematic." In other words, the new look is focused on wide screen, beautiful images.

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