TechHive: Dash turns dining out into a Seamless experience

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thumbnail Dash turns dining out into a Seamless experience
Nov 19th 2013, 16:00, by Caitlin McGarry

A night out a bar or restaurant in a city like New York usually ends in frustration—flagging down a server or bartender to get the check or close your tab can take an excruciatingly long time, plus you still have a long train or cab ride ahead of you. And the temperatures are dropping outside. It's almost more than one person can take. Really.

Dash is a new iOS app that wants to give you the ease of Seamless delivery without taking the fun out of a night on the town. It works almost exactly the way Seamless does: Store your credit card information in the app, and when you eat or drink at a venue that uses Dash, you can settle your bill straight from the app—tip calculations and all.

After you check in to a venue on Dash, let the server/bartender do the work. All you have to do is pay at the end of the night.

Cofounder Jeff McGregor worked closely with restaurateurs to make sure the app wasn't a job-killer. Dash doesn't let you place orders or bypass personal interaction the way Seamless does: your server or bartender inputs your order, but then you close out at any time. You don't have to wait for an inattentive waiter to bring you your check or a busy bartender to close out your tab—and hand back your credit card—when you want to go home.

"Whatever we can do to make sure that a restaurant doesn't change how it typically works is very important," McGregor said. "They were very turned off by mobile ordering, cutting out the primary job of the wait staff."

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