TechHive: BitTorrent bundles Lady Gaga for Artpop promo

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thumbnail BitTorrent bundles Lady Gaga for Artpop promo
Nov 26th 2013, 18:35, by Caitlin McGarry

BitTorrent's Bundle publishing program started off slowly with dance artists and underground hip-hop acts. But Bundles are becoming a mainstream distribution tool if BitTorrent's latest partnership is any indication—the company is releasing a Lady Gaga package next Tuesday.

The Bundle will go behind the scenes of Gaga's new video, "Do What U Want," as part of BitTorrent's new partnership with Vice Media . (R. Kelly is involved. This is must-watch material, folks.)

BitTorrent users will have access to 4K video and photos from the making of the video, as well as a video of Vice Editor-in-Chief Rocco Castoro interviewing Gaga and video director Terry Richardson.

A new form of media

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