Most of the work under way at Samsung Design America is slated to appear in products in 2014 as the electronics giant's year-old design shop in San Francisco influences product development across the company.
Samsung Electronics founded the office last year as a forward post in the startup culture of the city and nearby Silicon Valley, said Dennis Miloseski, head of the operation's design studio, in a session Thursday at the GigaOm Mobilize conference. Since then, it has influenced the design of a lot of flagship products, Miloseski said.
The "maker culture" of the region, based on building things quickly and going through many iterations, helps to inform Samsung Design America's work, Miloseski said. He also sees the local startup community as a model for how to make hardware, software and services work together, and for working with partners. "It's actually great that we're Valley-built and Valley-minded," Miloseski said.
The shop has experts in user interface design, user experience, industrial design and engineering. To gain insights, they meet with nearby startups that are doing exceptional things and think through use scenarios, he said.
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