Sure, you get a ton of content when you subscribe to Netflix streaming, but you don't get any behind-the-scenes interviews, commentary, or interesting featurettes. That may soon change, however, as Netflix says it's going to experiment with offering extra features with original shows like House of Cards, Orange is the New Black, and Arrested Development.
Don't get your hopes up just yet, though. From the sounds of it, Netflix isn't convinced that offering extra features will be a popular enough option to keep it around for long.
"We'll experiment [with extra features content] around our originals," said Todd Yellin, Netflix's vice president of product innovation during a talk at the GigaOm Mobilize conference on Wednesday. "If it does well we'll go back to our partners that we license a ton of content from. I could see possibly doing some extra content, supplemental content, around that."
The problem, Yellin argues, is that any content Netflix licenses costs money. If few people are interested in watching the extras, the company's licensing budget is better spent elsewhere—and Yellin doesn't sound convinced that extra features will attract a big enough audience. "The core of the experience is watching the story the directors and writers intended," he said.
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