TechHive: More than 40 percent of YouTube traffic now comes from mobile

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More than 40 percent of YouTube traffic now comes from mobile Oct 18th 2013, 13:07, by Zach Miners, IDG News Service YouTube's presence on mobile devices has exploded in the past couple of years, Google said on Thursday. In 2011, just 6 percent of traffic for the Google-owned video service came from mobile devices, but the figure is now 41 percent, CEO Larry Page said on Google's quarterly earnings call. The trend represents "great progress," Page said on the call. Google and other online firms are all trying to boost the advertising dollars they get from mobile devices, as PC sales decline and people spend more time looking at smaller screens. "We are closing in on our goal of a beautiful, simple and intuitive experience regardless of your device," Page said in Google's earnings announcement. To read this article in full or to leave a comment, please click here Media files: google-youtube-ios-2.0-100050785-small.jpg

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