TechHive: Mobile ads double, hit $3 billion in first half of 2013, IAB says

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Mobile ads double, hit $3 billion in first half of 2013, IAB says Oct 12th 2013, 14:18, by Matt Hamblen Revenue from mobile ads and searches more than doubled in the first half of 2013, reaching $3 billion, as advertisers began seeing value in offering ads over tablets and smartphones. The increase was 145 percent over the $1.2 billion recorded for the first half of 2012, according a report released last week by the Interactive Advertising Bureau. Analysts and the IAB attributed the surge in mobile to several factors, including an ability to better measure the success of mobile ads. "Mobile advertising's breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens," said Randall Rothenberg, CEO of IAB in a statement. To read this article in full or to leave a comment, please click here Media files: mobile_ad-100057748-small.jpg

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