TechHive: HTC pins hopes on China to avoid becoming the next Nokia

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HTC pins hopes on China to avoid becoming the next Nokia Oct 16th 2013, 01:20, by Michael Kan, IDG News Service Its fortunes in the West having stumbled, HTC is looking to the massive China smartphone market to keep it in business. The shift was evident Tuesday when HTC picked Beijing to unveil the HTC One Max, in a departure from major launch events in the past, which were held in the U.S. and Europe. "This market is so important," Jack Tong, HTC's China president, said on the sidelines of the event. China is "the biggest market in the world," he said. "We are making China our home market." Based on the island of Taiwan, HTC is right next to the Chinese mainland. But long before China emerged as the world's biggest smartphone market, HTC had decided to focus its efforts on the U.S. The strategy paid off at first, and HTC's Android handsets led the U.S. market as recently as 2011, with about 20 percent of devices sold. To read this article in full or to leave a comment, please click here Media files: id-2055080-dsc01228-100058118-small.jpg

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