In move that will shock very few people, it appears that Google is getting ready to put the kibosh on its Google TV brand.
According to a report by GigaOm, Google will let the Google TV brand sunset. This doesn't mean Mountain View has lost interest in your living room, but the company may be re-thinking its way there.
The three-year old Android-based Google TV brand has failed to catch fire with consumers and content partners. However, the company will still continue to pursue Android as an underpinning for TV. According to the report, Google has already begun referring to the newest incarnation of its TV offering as "Android TV" in recent talks with electronics manufacturers.
Dead in its infancy
The industry shift away from the Google TV brand has been on full display for a while now. For example, Sony's smart-TV dongle, the Bravia Smart Stick provides access to a bounty of Google goodies that include Chrome, Google Play, and YouTube in addition to several popular third-party streaming apps. One thing missing from the Smart Stick? The Google TV name. For its part, Sony has branded the dongle as the "Bravia Smart Stick with Google Services." Catchy, no?
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