The latest fitness band from Fitbit isn't just about counting steps and burning calories.
With the inclusion of a small OLED display, the new Fitbit Force is a little more smartwatch-like. It can tell the time and, soon after launch, it'll be able to alert you to incoming calls by pairing with a smartphone. Fitbit's previous band, the Flex, only included a strip of LED dots to measure step progress.
Of course, all the health-tracking features of the Fitbit Flex remain intact. The Fitbit Force can count steps taken, distance traveled, active minutes, hours slept, and quality of sleep. And unlike the Flex, the Force has an altimeter for tracking stairs climbed. It can also vibrate to wake to silently wake you up in the morning.
The watch itself is water resistant, and Fitbit says it'll last seven to 10 days on a charge.
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