TechHive: Adidas runner's watch puts diverse world of wearables in the spotlight

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Adidas runner's watch puts diverse world of wearables in the spotlight Oct 16th 2013, 23:14, by Stephen Lawson, IDG News Service Wearable mobile devices are diversifying even before some big bets have been proved out. Stephen Lawson Adidas Interactive vice president Paul Gaudio wore the company's new smart watch on Wednesday at the GigaOm Mobilize conference in San Francisco. Adidas unveiled a smartwatch on Wednesday that will be focused on a virtual coaching service and won't communicate with smartphones. It's designed for runners, who often don't want to carry a phone on their workouts, said Paul Gaudio, vice president of Adidas Interactive. He showed off the watch for the first time Wednesday at the GigaOm Mobilize conference in San Francisco. It will go on sale November 1 for $399 and use GPS to tell runners how far they've gone and how fast. It can also monitor heart rate, which will inform a coaching service that can guide runners up to their desired heart rate and back down, Gaudio said. To read this article in full or to leave a comment, please click here Media files: adidas_runner_watch-100058279-small.jpg

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