LinkedIn is making the shift to mobile too. It now sees 38% of unique visits from mobile. The 38% figure is up from 8% in 2011, and users who access via mobile are 2.5x as active as desktop-only users. At an event in San Francisco this morning, CEO Jeff Weiner said he expects LinkedIn to have its “mobile moment” with more than 50% of visits from mobile next year.
Some countries have already had that moment. Singapore is over 50%, while Australia is fast approaching at 45%.
For reference, YouTube announced that 40% of usage now comes from mobile, while Twitter sees 70% of ad revenue from mobile and Facebook sees 41% of ad revenue from mobile. It’s important to note that LinkedIn isn’t saying 38% of traffic is from mobile, as web users may spend more time per session browsing its professional graph.
The company now has 3 million businesses and over a quarter billion professionals with LinkedIn profiles. Though its profiles for schools and universities only launched six weeks ago, there are now 1500 education outlet profiles on LinkedIn.
Those are just the first step. Weiner stressed that “Our vision today is to develop the world’s first economic graph..{which will] map the global economy and and every economic opportunity in the world, either part-time or full-time.” LinkedIn doesn’t just want to know where you’ve worked. It wants to know what’s the next job opening you’ll fill.
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