TechHive: We're downloading but not paying for apps, Gartner says

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We're downloading but not paying for apps, Gartner says Sep 21st 2013, 19:46 Mobile apps continue to be a major driver of the smartphone and tablet ecosystem and are a big reason people purchase and use those devices. Gartner said last week that the number of overall mobile app downloads—both free and paid—will soar to 102 billion by the end of this year, up from 64 billion in 2012. By 2017, the number of app downloads should reach nearly 269 billion. Mobile app revenues will be $26 billion in 2013, up from $18 billion last year, Gartner said. That $26 billion in revenues comes from paid downloads and in-app purchases—even though only 9 percent of all downloads this year cost money. The rest, 91 percent, are free. Gartner projected this upward trend for app downloads will continue for its entire forecast period through 2017, with the strongest growth through 2014, when nearly 139 billion downloads are projected. As the global market for smartphones and tablets gets more saturated, users will have accumulated a portfolio of apps so new app downloads will slow. To read this article in full or to leave a comment, please click here Media files: mobile_apps_tablet-100040403-small.jpg

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