TechHive: Twitter buys MoPub, a mobile-focused ad exchange

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Twitter buys MoPub, a mobile-focused ad exchange Sep 9th 2013, 23:35 Twitter has acquired MoPub, a mobile-focused advertising exchange that could help the social network grow its ad business as more users move away from the desktop. MoPub offers a hosted service that app publishers use to manage inventory from multiple sources—direct ads, house ads, ad networks and real-time bidding—all through a single product, Twitter said in a blog post Monday. Terms of the deal were not disclosed. MoPub's clients include WordPress, Songza, OpenTable, Flixster, and Scopely, according to MoPub's own website. Twitter said the acquisition will help it address two big trends: consumers' shift to mobile and industry's shift to programmatic buying. To read this article in full or to leave a comment, please click here Media files: twitter_primary-100042755-small.jpg

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