You knew it was coming. Pinterest is testing promoted pins in what is certainly a preview of how the company will make money from all those carefully curated food photo collections.
Pinterest CEO Ben Silbermann in an e-mail to users today said the image-rich social network will experiment by promoting just a handful of pins in search results and category feeds.
"For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for 'Halloween.' Nobody's paying for anything yet—we want to see how things go, and, more than anything, hear what you think," Silbermann wrote in the e-mail, which was later posted to Pinterest's blog under the heading, "Planning for the Future."
In his e-mail, Silbermann said: "I know some of you may be thinking, 'Oh great…here come the banner ads.' But we're determined to not let that happen."
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